Can Too Much Technology Hurt Your Business

Can Too Much Technology Hurt Your Business?

Our country is a fast-paced technology driven world, increasingly run by managers who rose from the ranks of information technology (IT). This “tech” slant is starting to backlash, leaving a trail of failing businesses in their wake.

Emphasizing technology as the solution to people problems is impacting the bottom line of many businesses without many managers even understanding why they are seeing slipping brand and customer loyalty, falling sales and eventually business failure. Too much technology can hurt your business.

What technology can never do is fix a perceived disingenuousness by customers of your company or its employees. Many companies have resorted to “feel good” advertising campaigns to retain and win customers back. But the disconnect between what advertising promises and what customers are actually experiencing causes many customers to feel like they are being lied to.

In the past, the phrase “customer service” has been used to address keeping customers happy. But “satisfaction” only goes so far; in the past, the objective of customer satisfaction has only been ‘satisfaction’ when it should have been customer joy!

How can you achieve joy among your customers

How can you achieve joy among your customers? There are three simple ways to enhance customer joy:

First, give your employees the latitude to make the customer happy.

This doesn’t just apply to the people in your customer service department or to those with direct customer contact. It applies to every level of your company.

If someone in your accounting department notices that customers aren’t paying their invoices correctly, they should look into the reason why. Perhaps the invoice form needs to be made more “user-friendly” to reduce customer mistakes and ultimately customer dissatisfaction with your company. This type of pro-active approach solves problems before they arise and puts a focus on customer satisfaction.

With the unemployment rate the lowest it’s been in years (below 4.7%), employee retention is now a big concern for most businesses. Employees who can’t solve problems quickly get themselves into trouble. And this applies to your employees, too.

If your employees are the backbone of your company, how do you ensure that they stay with the company?

Passive physical observe has increased to the mandatoryDefault silent mode.

And it’s not only your company’s bottom line at stake but the reputation of your entire industry.

Can you afford to lose your best employees?

Can you afford to make your customer service terrible?

Can you afford to have your reps wasting time on useless lines and repetitive tasks?

Can you afford to have bad press and bad optics?

The MS Project Managers surveyed mentioned above emphasized that the only visible accomplishments on their desktops is the ability to control and organize workflows, not physical files. They believe that advances in workflow management software will eliminate much of the physical clutter and create centralised teams. According to the survey, 85% of MS Project Managers report that their most frequent contact with vendors and customers is to determine what will be needed to modify projects, while 70% report they work with a staff of just 25 people.

The reasons why project managers would opt

The reasons why project managers would opt for a MS Project Management System cover a variety of issues, including the following:

* It is faster and easier to report on and plan work for projects.

* It provides better organization and prioritization of various project needs.

* It helps track different team’s progress, business practices and success.

* It facilitates communication between various project teams and facilitates a streamlined business process.

* It uses project management terms that are globally accepted.

Based on the survey results

Based on the survey results, these are the top 3 reasons why project managers would choose a project management system:

* It enables standard methodologies for the various projects that are of business importance.

* It may help initiate practical solutions for various projects.

* It may serve as a core business mechanism in medium and large-scale enterprises.


Due to the high degree of interdependence and interhousing of various enterprise processes, a chief engineer or analyst in a project management department in an organization is likely to be exposed to many different technologies. This exposure, for the convenience of management, may lead to an identification of problems common to all project managers at a certain organization and a motivation to address problems just from this individual perspective.

Organizations with standard procedures, like ISO 9001 and the Project Management Model (PMM), can easily adopt procedures that are useful to them regardless of origin and development environment. Since the PMM covers all the procedures needed to produce a project for any environment, it is useful for processes that require some form of common denominator.

Exchange of the best practices

PMM emerged as the preferred choice for exchanging the best practices for managing information technology projects in the world. Under this concept, all the best practices that govern the project completion and their delivery across the organization are adopted and propagated across the board.


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